This week’s guest is international communications consultant Zuraidah Hoffman, who shares how her work with rural electric cooperatives in sub-Saharan Africa strengthened her commitment to championing the power of cooperative development.
Zuraidah Hoffman is an independent international communications consultant specializing in the cooperative sector, with over 25 years of experience in the field. Her journey with cooperatives began at NRECA International, a U.S.-based NGO focused on rural electrification, rooted in the American electric cooperative movement. She continues to collaborate with NRECA, helping to share powerful stories from around the world about the impact rural electric cooperatives have on improving lives.
In 2020, Zuraidah served as the interim communications director for the International Cooperative Alliance (ICA), and she has continued to support global cooperative organizations ever since. She frequently facilitates discussions at international conferences, including the Global Innovation Cooperative Summit. In 2021, she was the master of ceremonies for the ICA’s 33rd World Cooperative Congress in Seoul and led the Congress communications team remotely from her home office in Washington, D.C. Zuraidah holds a journalism degree from The George Washington University in Washington, D.C.
