Vernon and David discuss the philosophy and strategies ASBC uses to educate and inform the public and policy makers about the benefits of a more sustainable economy. David is the co-founder and chief executive officer of the American Sustainable Business Council. He has worked as a social entrepreneur for over 30 years focusing on the development of whole systems solutions for a more sustainable society through building strategic partnerships and broad stakeholders’ initiatives. Previously, he was the Founding Director of Continuing Education & Public Programs at The Graduate Center, CityUniversity of New York. From 1984-1997, David was Founder and executive director of theLearning Alliance, an independent popular education organization, Established in 2009, the American Sustainable Business Council is a network of businesses and business associations that have committed themselves to the triple bottomline of People, Planet, and Profit. ASBC members believe that sustainable business is good business, and a sustainable economy is a prosperous and resilient one. Today, together with the organizations that have joined in this partnership, ASBC represent over 250,000 businesses and social enterprises